If you are surrounded by happy people having a good time, you are more likely to be happy yourself.

What you see is a rendering of the feeling of happiness from a local to global scale, deeply emotive at its core.

The website maps happiness across the world using Twitter and Mapbox. The map gets responses from the Twitter API, applying an algorithm that filters out negative sentiments for:

  • #happy in various languages
  • Other selected positive sentiment hashtags
  • The keyword happy
  • A profanity filter
  • As well as an amalgamation of three sentiment algorithms that studies the content of tweets.

Happy Hour is a showcase of Splash Worldwide's new skill-sets and expertise in: digital, tech, social and big data.

Feeling happy? Tweet us at @splashww Baby Chick

Or if you prefer, inbox us at happy@splashworldwide.com